March 16, 2007, Newsletter Issue #61: Only Pick the Best
Tip of the Week
It's human nature to want the best in all things and choosing a florist should be no exception. Are you trying to figure out how to find the best florists? The best florists in the business are those that belong to special groups of professionals that are committed to being the best in the field.
The best way to differentiate between the best florists and the rest is to search for an affiliation with national wire services (like FTD florists), national trade associations such as the Society of American Florists, local and state trade associations, and local civic and community organizations. Don't settle for any florist, get one that truly knows the business and is recognized for it.
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