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Are you trying to uncover the secret of who the best florists in town are? Guess what, it's probably not a secret! If there's a great florist in town, chances are that everyone is talking about it. And, the best path to to a fantastic florist is by following word of mouth. A truly great florist will probably have a following of satisfied customers and have built a solid reputation.
Before selecting just any old florist, ask around for recommendations, people will likely be eager to give you their opinions. If word of mouth isn't an option and you end up looking online or in the yellow pages for a florist choose a local one. And, if you would rather go with a national florist, pick one that is well established (read reviews to be sure that they have a good reputation in the business).